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The Bestseller Code: Anatomy of the Blockbuster NovelBy Jodie Archer, Matthew L. Jockers
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"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."—Sylvia Day, New York Times bestselling author
Ask most book people about massive success in the world of fiction, and you’ll typically hear that it’s a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown, they’ll say, are freakish—random occurrences in an unpredictable market. But what if there were an algorithm that could predict mega-bestsellers with stunning accuracy? What if it knew, just from reading an unpublished manuscript, not just that genre writers like John Grisham and Danielle Steel would sell in huge numbers, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had signs of New York Times bestselling all over their pages?
Thanks to Jodie Archer and Matthew Jockers, the algorithm exists, the code has been cracked, and the results are stunning. Fine-tuned on over 20,000 contemporary novels, the system analyzes themes, plot, character, setting, and also the frequencies of tiny but amazingly significant markers of style. The “bestseller-ometer” then makes predictions, with fascinating detail, about which specific combinations of these features will resonate with readers. Somehow, in all genres, it is right over eighty percent of the time.
This book explains groundbreaking text mining research in accessible terms, but its real story is in what the algorithm reveals about reading and writing and how successful authorship works. It offers a new theory on the success of Fifty Shades of Grey. It explains why Gone Girl sold millions of copies. It reveals the most important theme in bestselling fiction and which topics just won’t sell. And then there’s “The One,” the single most paradigmatic bestseller of the past thirty years that a computer picked from among thousands. The result is surprising, a bit ironic, and delightfully unorthodox.
The project will be compelling and provocative for all book lovers and writers. It is an investigation into our intellectual and emotional responses to stories, as well as a big idea book about the relationship between creativity and technology. It turns conventional wisdom about book publishing on its head. The Bestseller Code will appeal to fiction lovers and data nerds.
- Sales Rank: #84503 in eBooks
- Published on: 2016-09-20
- Released on: 2016-09-20
- Format: Kindle eBook
Review
“Non-formulaic, eye-opening, deeply-researched ― and really worth your time.”― GQ
"Reveals the diverse directions in which popular fiction may be taken. . . the bestseller-ometer may find its most noble application as a democratizing force” ― The Atlantic
“[T]his is a delightful book to read. I would recommend it as both an entertaining and educational read for anybody interested in the business of books” ―Digital Book World Daily
"This interesting little tome shares some of the Bookputer’s insights with us, just in case we want to become author-millionaires too. And who doesn’t? . . . Fascinating” ― The Times Review
“Aspiring novelists who thumb through this volume will find plenty to think about. . . [T]his book actually represents an opportunity for literary scholars” ― Public Books
“Archer is not some Silicon Valley whizz-kid looking to reduce the novel to 0s and 1s, nor is she a pretentious academic coming over the hills to sling around jargon about middlebrow novels. . . [She] is smart, savvy and full of ideas.” ―The Times of London
“A laboratory is a more compelling setting than a church.” ― The Wall Street Journal, which named The Bestseller Code one of the most-anticipated books of Fall 2016
“[The] claims are eye-grabbing. . . [and] also highly plausible.” ―The Spectator
Archer and Jockers “are ‘literature-friendly’ and want good books to succeed.”― Wired
"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so." - Sylvia Day, New York Times bestselling author
“The Bestseller Code excited me, scared me, and generally blew my mind. Archer and Jockers have built a reading robot that can teach readers, writers, and publishers a great deal about how popular fiction works. This is a pioneering work in a new science of storytelling.” ― Jonathan Gottschall, author of The Storytelling Animal: How Stories Make Us Human.
"Archer and Jockers take an astonishing insight into the DNA of bestsellers and turn it into a gripping page-turner about how we read. Truly remarkable!"―Viktor Mayer-Schönberger, co-author of Big Data and professor at Oxford
“May revolutionize the publishing industry.” ―The Guardian
"The Bestseller Code is an intriguing read and its analysis of what makes a plot tick and how readers are grabbed is compelling."―Literary Review
About the Author
JODIE ARCHER bought and edited books for Penguin UK before decamping for the doctoral program in English at Stanford University. After her PhD, she worked at Apple as their research lead on literature, and has since consulted with many writers and businesses about literary success. She is now a full time writer.
MATTHEW L. JOCKERS is Susan J. Rosowski Associate Professor of English at the University of Nebraska-Lincoln where he teaches and directs the Nebraska Literary Lab. His text mining research has been profiled in the New York Times, The LA Review of Books, The Sunday Times of London, and more.
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