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The Influencing Machine: Brooke Gladstone on the Media, by Brooke Gladstone Josh Neufeld
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Review
“It’s easy to imagine The Influencing Machine becoming mandatory reading in journalism classes around the country.†- Philadelphia Inquirer“One of the coolest and most charming book releases of this year.†- The Atlantic“A comic book with zest and brains―and it just might help a reader understand the brave new world.†- The New Yorker“A great book.†- Stephen Colbert
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About the Author
Brooke Gladstone is cohost of NPR’s On the Media and former senior editor of All Things Considered. She lives in Brooklyn, New York.Josh Neufeld is the author of the New York Times bestseller A. D.: New Orleans After the Deluge and A Few Perfect Hours. He lives in Brooklyn, New York.
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Product details
Paperback: 208 pages
Publisher: W. W. Norton & Company; 1 edition (May 7, 2012)
Language: English
ISBN-10: 0393342468
ISBN-13: 978-0393342468
Product Dimensions:
7 x 0.6 x 9.1 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
72 customer reviews
Amazon Best Sellers Rank:
#41,437 in Books (See Top 100 in Books)
"We get the media we deserve," declares NPR's Brooke Gladstone in her excellent The Influencing Machine, an insightful graphic manifesto that sits comfortably alongside Neil Postman's Amusing Ourselves to Death: Public Discourse in the Age of Show Business and Jaron Lanier's You Are Not a Gadget: A Manifesto (Vintage), both of whom make cameo appearances.Gladstone, aided by Josh Neufeld's seamless visuals, makes a compelling case that the ills that plague media today -- mass and social -- are nothing new, that "we've been here before: the incivility, the inanities, the obsessions, the broken business models. In fact, it's been far worse and the Republic survives."What follows is a broad, contextual overview of the history of media, recounted with a healthy sense of humor, and a refreshing undertone of optimism. eg: Near the end of the book, in two pages, she covers Ray Kurzweil and the Singularity, Lanier's skepticism, Planet of the Apes and Maslow's Hierarchy of Needs... and it all makes sense!"Graphic non-fiction" is a tricky format to pull off and not to everyone's taste, but Neufeld does a great job complementing Gladstone without letting the medium overshadow her message, and any student of media, formally or arm-chair, should read The Influencing Machine without hesitation.Kudos to W.W. Norton for taking a chance on such an innovative book, though it's rather disappointing that the publisher of Frank Rose's excellent The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories has zero online presence for it. A missed opportunity, but one that should be easily (and quickly) rectified.
Please fix the formatting on the Kindle edition! On the Android Kindle app, the pages appear only about 1/4 the size of the screen. I have to zoom in to read it, then zoom out before I can flip to the next page. It's even worse in the Kindle for PC viewer, it seems to display 4 or 5 pages at once - of course it's completely illegible at that scale.
Do you wonder about the media? do you hate the new york times for being too liberal? Do you hate fox news for being right wing propaganda?As a moderate, Do you hate your coworkers lunchtime debates, arguing those two positions?then this book is absolutely a must read for you, and for them.Step back from the heat of the moment, and have some well presented, deep thoughts on the overall way we create our media.This book is a intelligent, understanding and deeply expressive look at all forms of media.This is a well written book, a fun and easy read for people of all ages and all walks of life, and I promise, will teach you something revealingabout the media. I'd give it to 15 year olds, and I'd give it to college professors. that's a rare treat to have a book who's ideas are so well presented, yet so deep, that everyone would benefit from reading it.I feel like after reading this book I have a deeper tolerance for the "other side", and for people who hold different opinions than my own. And, most importantly, where I thought I was in the center, I see that Im just a point on a perfectly valid series of spectrums.read this book, explore what bias really means, and start to awaken to ones own hidden beliefs.This book puts whole constellations of complex ideas into understandable stories, two to three pages at a time.The brilliance of this book is that it gives a rock solid view of our media, and as a reflection- of all of us.You will have wonderful jumps back in time, to the history of media, how its shaped human culture, and how its shaping us- and how we shape it.You'll be presented with a real look at both sides of the debate, and then, suddenly, the lights come on about the mechanics of the debate itself, and what then is really the conflict.I learned more about republican media, liberal media, Freedom of media vs government suppression of media.I learned all the ways Bias shows up in the media, and in myself.I learned how media checks the government, and how media supports the government. I also learned how our government surpress the media, how other governments surpress the media.I love the part that talks about in the 1900's america developed the telephone as a mass means of communication. this is a "one to one" type of media.Russia on the other hand? They developed the loudspeaker instead. a "one way, one to many" communication.she shows us a story from our past- the New York Times publishing the pentagon papers. Its the age old debate "its treason to publish secret government workings, and can kill operatives in the field and give our enemies an advantage over us" versus "whistleblowers must be protected, because they are a check on government abuses"I was too young to see that one play out- Nixon orchestrating treason charges against new york times, in an attempt to stem the leaks about his lies. It is treason to spill state secrets. It is often the way too, that treason happening by government officials can come to light.Of course, that debate lives today with the Julian Assange issue- "Arrest that traitor!" vs "protect the whistleblower".Its not that one view is right or wrong always. Its just that, that argument has swung back and forth many, many times. and sometimes protecting the government wins- and rightly so- and sometimes its just the freedom of information that suffers, and protects the guilty.One of my favorite parts of the book was the 5 page tale of Social Drift- the idea that what is true, what is in debate, and what is completely taboo from debate in media, is constantly shifting. By looking at news from the 1900's, and pointing out what was "taboo" which today is now clearly discussed, helped me to see what we today consider taboo, and don't consider.We live in a time of great change. Technology is changing the media game for good. I strongly urge all walks of life to buy this book. its a fair, balanced, and overall positive view on the world we live in, and its rich and varied world views.
I know Brooke Gladstone primarily as one of the two co-hosts of On the Media, which is a must-listen for me each week. There have always been hints of her geekiness on the show, particularly her love of Star Trek, but The Influencing Machine lets both sides of Brooke let their respective freak flags fly. Similar to Scott McCloud's Understanding Comics, Brooke and Josh Neufeld use the comics medium to discuss the non-fictional world of media and influence in an engaging, amusing fashion. An excellent read for anyone interested in how media gets made and its impact on American life.
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